Pawcart
Pawcart
UI/UX Design Case Study
UI/UX Design Case Study
UI/UX Design Case Study
PawCart is a user-friendly dog store app designed for fast, hassle-free shopping. It offers quick item addition, smart search, AI recommendations, seamless checkout, and real-time order tracking, making it easier for dog owners to find and buy essentials effortlessly.
PawCart is a user-friendly dog store app designed for fast, hassle-free shopping. It offers quick item addition, smart search, AI recommendations, seamless checkout, and real-time order tracking, making it easier for dog owners to find and buy essentials effortlessly.
Jump to Final Design
Jump to Final Design
Motivation behind this project
Motivation behind this project
Motivation behind this project
As a dog lover, I found shopping for dog supplies online to be an overwhelming and frustrating experience. Popular dog store apps like Chewy, PetSmart, and PetCo were cluttered, slow, and difficult to navigate. The time-consuming process of adding items to the cart, combined with the abundance of choices, made the experience tedious. Inspired by these pain points, I designed PawCart, a user-friendly and efficient dog store app focused on simplifying the shopping experience for dog owners.
As a dog lover, I found shopping for dog supplies online to be an overwhelming and frustrating experience. Popular dog store apps like Chewy, PetSmart, and PetCo were cluttered, slow, and difficult to navigate. The time-consuming process of adding items to the cart, combined with the abundance of choices, made the experience tedious. Inspired by these pain points, I designed PawCart, a user-friendly and efficient dog store app focused on simplifying the shopping experience for dog owners.
Problem 1
Problem 1
Problem 1
Complex and cluttered interfaces: Too many categories and product options make it difficult to find specific items quickly.
Complex and cluttered interfaces: Too many categories and product options make it difficult to find specific items quickly.
Complex and cluttered interfaces: Too many categories and product options make it difficult to find specific items quickly.
Complex and cluttered interfaces: Too many categories and product options make it difficult to find specific items quickly.
Problem 2
Problem 2
Slow item addition process: The lengthy steps to add products to the cart make the shopping process unnecessarily complicated.
Slow item addition process: The lengthy steps to add products to the cart make the shopping process unnecessarily complicated.
Slow item addition process: The lengthy steps to add products to the cart make the shopping process unnecessarily complicated.
Slow item addition process: The lengthy steps to add products to the cart make the shopping process unnecessarily complicated.
Problem 3
Problem 3
Problem 3
Overwhelming product selection. Many dog owners want a store specifically tailored for dogs and their needs.
Overwhelming product selection. Many dog owners want a store specifically tailored for dogs and their needs.
Overwhelming product selection. Many dog owners want a store specifically tailored for dogs and their needs.
Overwhelming product selection. Many dog owners want a store specifically tailored for dogs and their needs.
Solutions that Pawcart offers
Solutions that Pawcart offers
Solutions that Pawcart offers
The goal was to create intuitive, smooth shopping experience that would save time and make shopping for the pups enjoyable.
Key features of the app include:
Clean, simple layout that allows the user to easily browse through product
Easy-to-use cart system that allows users to add products to their cart with a single tap
Ai-powered personalized recommendations that suggests relevant products based on user preferences
The goal was to create intuitive, smooth shopping experience that would save time and make shopping for the pups enjoyable.
Key features of the app include:
Clean, simple layout that allows the user to easily browse through product
Easy-to-use cart system that allows users to add products to their cart with a single tap
Ai-powered personalized recommendations that suggests relevant products based on user preferences
The goal was to create intuitive, smooth shopping experience that would save time and make shopping for the pups enjoyable.
Key features of the app include:
Clean, simple layout that allows the user to easily browse through product
Easy-to-use cart system that allows users to add products to their cart with a single tap
Ai-powered personalized recommendations that suggests relevant products based on user preferences
The goal was to create intuitive, smooth shopping experience that would save time and make shopping for the pups enjoyable.
Key features of the app include:
Clean, simple layout that allows the user to easily browse through product
Easy-to-use cart system that allows users to add products to their cart with a single tap
Ai-powered personalized recommendations that suggests relevant products based on user preferences
Design Process
Design Process
Design Process
01
Discover
User Research
Design Strategy
Gather Insight
02
Define
Problem Statement
Key Features
Persona
03
Ideate
Sketch Concepts
Information Architecture
04
Design
Wireframe
UI Design
Prototype
Tools Used
Tools Used
User Research
User Research
To understand the pain points, I conducted surveys and interviews with dog owners who regularly shop online for their dogs. The key takeaways from my research were:
Frustration with complex navigations: Users often feeling overwhelmed by products, offers and options
Time-consuming: Many users disliked how long it takes them to add a product to the cart and checkout
Wanting more simplicity: Users expressed that they prefer cleaner, minimalistic design
To understand the pain points, I conducted surveys and interviews with dog owners who regularly shop online for their dogs. The key takeaways from my research were:
Frustration with complex navigations: Users often feeling overwhelmed by products, offers and options
Time-consuming: Many users disliked how long it takes them to add a product to the cart and checkout
Wanting more simplicity: Users expressed that they prefer cleaner, minimalistic design
To understand the pain points, I conducted surveys and interviews with dog owners who regularly shop online for their dogs. The key takeaways from my research were:
Frustration with complex navigations: Users often feeling overwhelmed by products, offers and options
Time-consuming: Many users disliked how long it takes them to add a product to the cart and checkout
Wanting more simplicity: Users expressed that they prefer cleaner, minimalistic design
User Research
To understand the pain points, I conducted surveys and interviews with dog owners who regularly shop online for their dogs.
The key takeaways from my research were:
Frustration with complex navigations: Users often feeling overwhelmed by products, offers and options
Time-consuming: Many users disliked how long it takes them to add a product to the cart and checkout
Wanting more simplicity: Users expressed that they prefer cleaner, minimalistic design
To understand the pain points, I conducted surveys and interviews with dog owners who regularly shop online for their dogs. The key takeaways from my research were:
Frustration with complex navigations: Users often feeling overwhelmed by products, offers and options
Time-consuming: Many users disliked how long it takes them to add a product to the cart and checkout
Wanting more simplicity: Users expressed that they prefer cleaner, minimalistic design
User Persona Cards
User Persona Cards
User Persona Cards
Emma juggles a demanding career while also caring for her Golden Retriever, Teddy. Due to her daily chores she has little time to browse through various pet store apps, with overwhelming interfaces and time consuming process.
Pain Points
Existing pet stores are cluttered and time-consuming
The checkout process takes a long time
Reordering Teddy's food can be a hassle
Needs & Goals
A fast shopping experience with minimal steps
One-tap reorder option
Personalized product recommendations
Emma juggles a demanding career while also caring for her Golden Retriever, Teddy. Due to her daily chores she has little time to browse through various pet store apps, with overwhelming interfaces and time consuming process.
Pain Points
Existing pet stores are cluttered and time-consuming
The checkout process takes a long time
Reordering Teddy's food can be a hassle
Needs & Goals
A fast shopping experience with minimal steps
One-tap reorder option
Personalized product recommendations
Emma, 32,
Busy Dog Mom
Paul recently adopted Stella, his first dog and is learning the ropes of raising a puppy. He wants the best for her but often feels overwhelmed by the number of choices. He spends too much time researching products because existing apps don't guide him through what's best for a puppy.
Pain Points
Too many product options, many of them not pup friendly
Lack of beginner-friendly guidance
Struggles with navigating current pet shop apps
Needs & Goals
Curated product list for puppy essentials
Easy to use filters
Paul recently adopted Stella, his first dog and is learning the ropes of raising a puppy. He wants the best for her but often feels overwhelmed by the number of choices. He spends too much time researching products because existing apps don't guide him through what's best for a puppy.
Pain Points
Too many product options, many of them not pup friendly
Lack of beginner-friendly guidance
Struggles with navigating current pet shop apps
Needs & Goals
Curated product list for puppy essentials
Easy to use filters
Paul, 25
First-Time Dog Owner
Emma, 32,
Busy Dog Mom
Emma, 32,
Busy Dog Mom
Emma juggles a demanding career while also caring for her Golden Retriever, Teddy. Due to her daily chores she has little time to browse through various pet store apps, with overwhelming interfaces and time consuming process.
Pain Points
Existing pet stores are cluttered and time-consuming
The checkout process takes a long time
Reordering Teddy's food can be a hassle
Needs & Goals
A fast shopping experience with minimal steps
One-tap reorder option
Personalized product recommendations
Emma juggles a demanding career while also caring for her Golden Retriever, Teddy. Due to her daily chores she has little time to browse through various pet store apps, with overwhelming interfaces and time consuming process.
Pain Points
Existing pet stores are cluttered and time-consuming
The checkout process takes a long time
Reordering Teddy's food can be a hassle
Needs & Goals
A fast shopping experience with minimal steps
One-tap reorder option
Personalized product recommendations
Emma juggles a demanding career while also caring for her Golden Retriever, Teddy. Due to her daily chores she has little time to browse through various pet store apps, with overwhelming interfaces and time consuming process.
Pain Points
Existing pet stores are cluttered and time-consuming
The checkout process takes a long time
Reordering Teddy's food can be a hassle
Needs & Goals
A fast shopping experience with minimal steps
One-tap reorder option
Personalized product recommendations
Paul, 25
First-Time Dog Owner
Paul, 25
First-Time Dog Owner
Paul recently adopted Stella, his first dog and is learning the ropes of raising a puppy. He wants the best for her but often feels overwhelmed by the number of choices. He spends too much time researching products because existing apps don't guide him through what's best for a puppy.
Pain Points
Too many product options, many of them not pup friendly
Lack of beginner-friendly guidance
Struggles with navigating current pet shop apps
Needs & Goals
Beginner-friendly shopping experience
Curated product list for puppy essentials
Easy to use filters
Paul recently adopted Stella, his first dog and is learning the ropes of raising a puppy. He wants the best for her but often feels overwhelmed by the number of choices. He spends too much time researching products because existing apps don't guide him through what's best for a puppy.
Pain Points
Too many product options, many of them not pup friendly
Lack of beginner-friendly guidance
Struggles with navigating current pet shop apps
Needs & Goals
Beginner-friendly shopping experience
Curated product list for puppy essentials
Easy to use filters
Paul recently adopted Stella, his first dog and is learning the ropes of raising a puppy. He wants the best for her but often feels overwhelmed by the number of choices. He spends too much time researching products because existing apps don't guide him through what's best for a puppy.
Pain Points
Too many product options, many of them not pup friendly
Lack of beginner-friendly guidance
Struggles with navigating current pet shop apps
Needs & Goals
Beginner-friendly shopping experience
Curated product list for puppy essentials
Easy to use filters
Initial Wireframes
Initial Wireframes
Initial Wireframes
Final Design
Final Design
Final Design
