PROJECT BRIEF
PawCart is a modern, user-friendly mobile application designed to make shopping for dog essentials fast, simple, and enjoyable. With features like smart search, AI-based recommendations, one-tap item addition, seamless checkout, and real-time order tracking, PawCart aims to give dog owners an effortless and efficient way to find everything their pets need—all in one place.
Jump to Final Design
PROBLEM STATEMENT
Shopping for dog supplies online can often be overwhelming and frustrating. Many popular pet store apps, such as Chewy, PetSmart, and PetCo, are cluttered, slow, and difficult to navigate. The process of browsing through endless products, comparing options, and adding items to the cart can quickly become time-consuming and tedious.
This lack of streamlined design and efficient functionality makes it challenging for users to enjoy the shopping experience or quickly get what their pets need. There is a clear need for a simpler, faster, and more intuitive solution that prioritizes ease of use and convenience.
PawCart was created to address these pain points by offering dog owners a smooth, clutter-free, and enjoyable shopping experience—so they can spend less time scrolling and more time with their furry companions.
POTENTIAL PROBLEMS
Tools Used
User Research
To understand the pain points, I conducted surveys and interviews with dog owners who regularly shop online for their dogs. The key takeaways from my research were:
Frustration with complex navigations: Users often feeling overwhelmed by products, offers and options
Time-consuming: Many users disliked how long it takes them to add a product to the cart and checkout
Wanting more simplicity: Users expressed that they prefer cleaner, minimalistic design
User Persona Cards
Emma, 32,
Busy Dog Mom
Emma juggles a demanding career while also caring for her Golden Retriever, Teddy. Due to her daily chores she has little time to browse through various pet store apps, with overwhelming interfaces and time consuming process.
Pain Points
Existing pet stores are cluttered and time-consuming
The checkout process takes a long time
Reordering Teddy's food can be a hassle
Needs & Goals
A fast shopping experience with minimal steps
One-tap reorder option
Personalized product recommendations
Paul, 25
First-Time Dog Owner
Paul recently adopted Stella, his first dog and is learning the ropes of raising a puppy. He wants the best for her but often feels overwhelmed by the number of choices. He spends too much time researching products because existing apps don't guide him through what's best for a puppy.
Pain Points
Too many product options, many of them not pup friendly
Lack of beginner-friendly guidance
Struggles with navigating current pet shop apps
Needs & Goals
Beginner-friendly shopping experience
Curated product list for puppy essentials
Easy to use filters
Initial Wireframes
appDesign
